Creativity can open doors, but transforming artistic talent into a sustainable career requires more than creative ability. It takes knowledge, access, strategy, and a supportive community.
As a community partner of the Artist Enterprise Incubator, Tune In Foundation is proud to contribute to an initiative supporting artists as they develop the entrepreneurial skills and practical knowledge needed to build sustainable creative practices.
On October 13, 2026, Tune In Foundation founder and Executive Director Dejehan “Luckystickz” Hamilton facilitated a session exploring the Arts Business Model Canvas.
Drawing on his experiences across music, education, entrepreneurship, and community development, Dejehan shared practical perspectives on creative value, understanding audiences, building relationships, developing revenue streams, and navigating the business side of an artistic career.
The session provided an opportunity for participating artists to consider how the different elements of their creative practices connect and contribute to long-term sustainability.
For Tune In Foundation, this collaboration reflects a continuing commitment to artist development and creative entrepreneurship.
Through initiatives such as The Blueprint and partnerships across the creative sector, Tune In works to connect emerging artists with the knowledge, mentorship, and opportunities necessary to move their creative practices forward.
Because developing artists also means developing the entrepreneurs behind the art.
Watch the educational session
The Business of Being an Artist: Understanding the Arts Business Model Canvas — watch the complete edited presentation and participant Q&A on The Blueprint page.
About the partnership
The Artist Enterprise Incubator is led by McMaster University’s Reframery Incubator at the Centre for Research on Community-Oriented Entrepreneurship (CRCE) and Hamilton Artists Inc., in collaboration with the Marinucci Entrepreneurial Bridge at the DeGroote School of Business and the McMaster Museum of Art. Tune In Foundation serves as a community partner.